AI Autofill from Screenshots
Upload screenshots of your LSA profile, platform dashboard, or GBP — AI will analyze them and automatically fill in the audit form fields.
📤 Upload Screenshots
How it works: Upload one or more screenshots from your LSA dashboard, Google Ads account, or GBP profile. The AI will read the visible data and autofill matching fields across all tabs. You can upload multiple screenshots at once — cover as many sections as possible for best results.
📸
Drop screenshots here or click to browse
Supports PNG, JPG, WEBP — upload multiple at once
Which sections should AI fill? (select all that apply)
💡 Tips for Best Results
What to screenshot
- 📋 LSA profile overview page (name, phone, address)
- 🕐 Ad schedule & business hours grids
- 💵 Budget settings page
- 📊 LSA platform performance dashboard
- ⭐ Review count & rating section
- 🔧 Job types / services enabled list
- 📍 GBP overview & categories
Screenshot quality tips
- ✅ Capture full-page content, not just part of it
- ✅ Make sure text is sharp and readable
- ✅ Include labels and headings in the shot
- ✅ Multiple screenshots = better coverage
- ⚠️ Avoid cropping out important field labels
- ⚠️ Blurry or low-res images reduce accuracy
LSA Profile
Document existing profile settings and identify optimization opportunities.
📌 Profile Information
Name on Profile
LSA Phone Number Listed
LSA Address
Website Domain Listed
LSA CID
Profile Type
Vertical(s) Advertising For
List all verticals this profile is actively advertising under (e.g. HVAC, Plumbing, Electrical)
🕐 Ad Schedule
Optimization Needed — Ad Schedule
Business Hours & Ad Schedule should be set at the most expansive times possible that the client is able to answer their phones. If the client can answer calls 24/7, we should set all hours to 24/7 and match them to the Business Hours.
🏢 Business Hours
Optimization Needed — Business Hours
Business Hours & Ad Schedule should be set at the most expansive times possible that the client is able to answer their phones. If the client can answer calls 24/7, we should set all hours to 24/7.
💵 Budget
Current Weekly Budget Set ($)
Monthly Budget Currently Set ($)
Weekly Budget × 4 — automatically calculated
Monthly Budget Listed on Contract ($)
Average Monthly Spend ($)
⚙️ Automatically calculated from 12-Month Spend on the LSA Platform tab ÷ 12
Optimization Needed — Average Spend Exceeds Budget
The average monthly spend exceeds the monthly budget currently set or monthly budget contracted. The recommendation is to increase the budget set to accommodate more leads.
Optimization Needed — Budget May Be Too Low
The monthly budget set or monthly contracted budget should accommodate at least 3–5 leads per week to be optimal. Google advises that not having a sufficient budget set could negatively impact ad ranking.
💰 Bidding Mode
Current Bidding Strategy
Optimization Needed — Bidding Strategy
LSA cost per lead changes depending on demand, weather, time of day, day of the week, time of year, and the services provided. Having a max limit set on how much the client is willing to spend for each lead could mean they get far fewer leads than if we let Google decide based on its AI learning which leads are best for the client. Automated Bidding — Maximize Leads is the recommended option.
🗺️ Service Area
⚠️ Important: Check to make sure not only Zip Codes are listed. If there are, please add the cities and any entire counties that are available. Having Counties, Cities, and Zip Codes listed is optimal where available to do so.
Paste Service Area List Below
Service Area Screenshot / Notes
📎 Click to attach a screenshot or paste notes about the service area
📷 Photos ⭐ Ad Ranking Factor
Number of Photos on Profile
Optimization Needed — Photo Count
The number of photos is an important Ad Ranking factor. We should have 4+ high-quality, job-related photos uploaded to the profile to maximize visibility and credibility.
Logo Uploaded?
Optimization Needed — Logo Missing
It is important that we have a logo uploaded to the profile to support the client's branding and establish visual recognition in the Local Services ad unit.
📝 Business Bios
Note: Each vertical should have 6 Business Bio selections. Do not select "Years in Business" — this is already displayed automatically on the LSA Ad.
Recommended selections include: Family-Owned & Operated, Locally-Owned & Operated, Free Estimate (or In-Home Estimate), Discounts Available, Workmanship Guaranteed, Professional Service, 100% Financing Available, or BBB A+ Accredited.
Recommended selections include: Family-Owned & Operated, Locally-Owned & Operated, Free Estimate (or In-Home Estimate), Discounts Available, Workmanship Guaranteed, Professional Service, 100% Financing Available, or BBB A+ Accredited.
Add a Vertical to Track Bio Selections
🔧 Job Types
Goal: Select as many job types as the client is able to perform. Having more job types toggled on increases visibility. At least 75% of available job types should be enabled per vertical.
Select Active Verticals
📱 Features & Lead Types
Booking Feature ⭐ Ad Ranking Factor
Optimization Opportunity — Booking Feature
Having the Booking Feature enabled has a positive effect on Ad Ranking and gives potential customers an additional way to book appointments with the client. If the client is interested in enabling this, please have them reach out to their CRM provider and ask for it to be integrated with their Google LSA account.
Direct Business Search
Email Message Leads ⭐ Ad Ranking Factor
Optimization Opportunity — Email Message Leads
Message leads cost 50% less than phone call leads and allow potential customers to reach the client without making a call. The "Get Competitive Quotes" feature sends messages to the top 6 competitors — being responsive gives the client a significant edge. Google will display a callout on the ad showing average response time (e.g., "Typically responds in a few minutes"). It is critical that the client responds to ALL message leads as quickly as possible.
Text Message Leads ⭐ Ad Ranking Factor
Optimization Opportunity — Text Message Leads
Message leads cost 50% less than phone call leads and allow potential customers to reach the client without making a call. The "Get Competitive Quotes" feature sends messages to the top 6 competitors — being responsive gives the client a significant edge. Google will display a callout on the ad showing average response time (e.g., "Typically responds in a few minutes"). It is critical that the client responds to ALL message leads as quickly as possible.
LSA Platform
Performance metrics from inside the Google Local Services Ads platform.
📞 Response Rates ⭐ Ad Ranking Factor
90-Day Phone Call Response Rate (%)
Critical — Phone Call Response Rate Below 80%
The phone call response rate must stay above 80% at all times — this is a significant Ad Ranking factor. Please ensure every call coming in through LSA is being answered. Review the Ad Schedule to confirm ads are not running at times when the client is unable to answer the phone.
Attention — Phone Call Response Rate Below 90%
Although the response rate is above the 80% minimum recommended by Google, because this is an Ad Ranking factor, we would like this to be as close to 100% as possible. Please ensure the client is answering every call.
Phone Call Response Rate — Good Standing
The response rate is in good standing. Because this is an Ad Ranking factor, we want to ensure the client maintains this rate and continues working toward 100%.
Message Lead Response ⭐ Ad Ranking Factor
Number of Message Leads Analyzed
Number of Message Leads Responded To
Message Lead Response Rate
%
Automatically calculated from the two fields above
Optimization Needed — Message Lead Response Rate Below 80%
The message lead response rate is below our recommendation of 80%. Message lead response rate is an important Ad Ranking factor. When the client responds to messages quickly, Google will display a callout on the LSA Ad indicating average response time (e.g., "Responds within a few minutes/hours"). This is a strong differentiator for potential customers comparing providers.
Ad Callout Text for Message Response Rate
Copy the exact callout that appears on the LSA ad (e.g. "Typically responds in a few hours")
Screenshot of LSA Ad Showing Callout
📎 Click to attach screenshot of the ad
📈 Lead & Spend Performance
This Month
Leads
Spend ($)
Impressions
Last Month
Leads
Spend ($)
Impressions
Last 3 Months
Leads
Spend ($)
Last 6 Months
Leads
Spend ($)
Last 12 Months
Leads
Spend ($)
Notes on Spend & Lead Volume
🏆 Competitor Analysis
How to find this data: Search for the client's main service keywords in their area and note which LSA profiles appear above, at the same level, or near the client. Record competitor profile details below to benchmark the client's standing and identify areas where they need to improve to outrank competitors.
Top 3 Competitors
Competitor #1
Business Name
Ad Ranking Position
Review Count
Review Rating
Message Response Rate
Other Notes
Competitor #2
Business Name
Ad Ranking Position
Review Count
Review Rating
Message Response Rate
Other Notes
Competitor #3
Business Name
Ad Ranking Position
Review Count
Review Rating
Message Response Rate
Other Notes
Competition in Your Area
How Competitive Is Your Area?
How Competitive Are Your Services?
Client's Current Ad Ranking Position
Competition Notes & Observations
Google Ads Platform
Account access, billing, and verification settings inside Google Ads.
🔐 Account Access
Manager Access Level
⚠️ Important: Make sure all Admin emails and MCCs from previous agencies are removed — but confirm we have all adequate access first before removing anything.
Billing Admin Email(s)
Is RYNO Listed as a Billing Admin?
Action Required — RYNO Billing Access
We will need the Primary Billing Contact listed on the account (listed above) to invite us as a Payments User on the Google Ads account. Please send this invitation to ppcbilling@rynoss.com.
💳 Payment Method
Current Payment Method
Action Required — Previous Agency Billing Active
The previous agency still has their invoicing active on the client's account. In order to move forward, we will need the previous agency to deactivate their payments profile so that we can create a new one with the client's credit card.
Action Required — Billing Setup Needed
In order to move forward with setting up the client's billing, we will need a credit card from the client, or we need them to log into the account and add the credit card themselves. Please reach out if you need instructions on this process.
✅ Advertiser Verification
Verification Status
Action Required — Advertiser Verification
We will need to complete this verification before the account can launch. We will reach out if any documents are needed or if the client needs to complete any steps on their end.
🔍 Existing Paid Search Campaign
Are there existing Paid Search Campaigns active in the LSA account?
Attention — Active Paid Search Campaigns Detected
There are currently Paid Search Ads active in the client's LSA Account. If we will be managing Paid Search Ads for the client, we will need to ensure these are turned off before we launch our own campaigns to avoid duplication and budget conflicts.
Google Business Profile (GBP)
GBP linking status, name/address matching, and review metrics.
🔗 GBP Linking
GBP Profile Link
GBP Linking Status
Action Required — GBP Not Linked
In order to link the GBP, the name and address listed on the LSA profile must match the GBP exactly. The LSA profile and the GBP also need a matching Admin email listed to link. If the GBP is not verified, the LSA profile will not link to the GBP and therefore will not run ads until the GBP is verified.
📛 GBP Name & Address Match
GBP Business Name
Does GBP Name Match LSA Profile Name?
Action Required — Business Name Mismatch
The LSA business name must match the GBP name exactly. We will need to request this be updated through Google to ensure the profiles can link and ads can run properly.
GBP Address
Does GBP Address Match LSA Profile Address?
Action Required — Address Mismatch
The LSA address must match the GBP address exactly. We will need to request this be updated through Google to ensure both profiles align and the account can run ads.
⭐ Reviews ⭐ Ad Ranking Factor
Total Review Count
Optimization Needed — Review Volume
Depending on the area the profile is serving and the number of reviews competitors have, this could be a significant area the client needs to focus on. The number of GBP reviews is an important Ad Ranking factor for LSA. We should help the client develop a strategy to increase reviews — on average the client should be receiving at least two new reviews each week.
Review Rating (0.0 – 5.0)
Optimization Needed — Review Rating
Our recommendation is to maintain a GBP Review Rating above 4.8. This is an important Ad Ranking factor. The client should focus on generating more high-quality reviews to bring this rating up.
Reviews Received (Past Month)
Optimization Needed — Review Frequency
The frequency of reviews the client is receiving is an important Ad Ranking factor. Our recommendation is to receive at least two new reviews each week. The client needs a more consistent review generation strategy.
Business Verifications
Insurance, licenses, and background check status for the LSA profile.
📄 Certificate of Liability Insurance
Insurance Expiration Date
Urgent — Insurance Expiring Within 45 Days
We will need a copy of the client's updated Certificate of Insurance to submit for verification. Please ensure the new certificate's expiration date is for the following year.
Additional Insurance Notes
📜 Applicable Licenses
Add each applicable license below. Any license expiring within 45 days will be flagged automatically.
License Type / Name
License Number
Expiration Date
Verification Status
Pending Verification — License
This license is currently pending verification.
Action Required — License Needed
We need the following license to submit to Google for verification.
Urgent — License Expiring Within 45 Days
We will need the client to renew their license so that we can submit the new expiration date for verification. If a new license number is needed I will reach out to request that.
🔍 Background Checks
Background Check Status
Action Required — Background Checks Needed
We will need to start the background check process in order to complete the profile's verifications. We will need the Owner's email address and all employees' email addresses who will be entering customer homes. This process depends on how quickly the client and employees can submit their background checks — once submitted, it can take up to three weeks for Google to verify them. Please be prepared for this timeline.
Audit Summary
Overview of all flags and recommendations identified during this audit.
0
Critical Flags
0
Optimizations Needed
0
Items in Good Standing
📌 Client: — not entered — 🟢 Updates live as you fill out the audit
Complete the audit sections above and return here to see a full summary of all flagged items and recommendations.
📝 Audit Notes